Contents to be communicated. Definition of the media or the piece. Types of contents: identity, textual information, graphic information, data grids, etc., to create the necessary graphic and typographic repertoire. Choosing the graphic tools. Controlled combination of text, image, dingbats, and decorative elements to transmit content in the best possible way.
Typography and typographic systems
Program as system. Constants and variables. Open or closed system. Program and project. Elements of the program as tools used to inform, persuade, and communicate. Graphic piece characteristics. Derived identity.
Text, image, dingbats and decorative elements
Dingbats and decorative elements as elements of the typographic case. Function and types of dingbats and decorative elements. Double function: characters or image. Letters as images or characters. Relations.
Family classification, selection, and combination.
Different typeface classifications. Uses. Criteria of selection based on function and/or style. Combination criteria. Aspects to be considered when combining. Combinations and the design piece. Legibility and reading conditions.
Basic concepts for text setting: type family; type size, units and measuring instruments; typographic variables; spatial relations in words, lines and paragraphs; typographic color; the paragraph as the fundamental unit in a piece of work; text attributes; margins; word division; legibility and orthography for editors.
Design and journalism
Magazine design: between graphic journalism and journalistic communication. Features. Graphic journalism: content and codes. Journalism genres: characteristics and considerations about news, interviews and stories. Text structure and hierarchy.
Graphic resources for regular editions
Models for periodical publications: constants and variables. Publication structure. Navigation resources. Text editing: titles (header, banner, title or headline, and sub headings, lead or summary), fast reading elements (epigraph, highlight, subordinated notes, tables, summaries). Relation between form and content.
Composition and modules
Order and space. The typographic grid as a tool for design and communication. Line spacing as modulation unit. Construction of the typographic grid: vertical and horizontal modulation. Legibility and modulation.
Typography and linguistics
Oral and written texts, features. Text structure, macrostructure and superstructure. Types of superstructures. Typology and textual genres. Text and context. Design and linguistic mediation. Conditions for textuality.
Types of books
The book as an object. Typologies: literature (novels, short stories), poetry, plays and scripts, illustrated literature, art, informational, scientific, reference, textbooks, children books, fine books. Types of book and types of reading. Integral book design.