ArtÃculos destacados
April 27, 2012
Letter
Dingbats and decorative elements as elements of the typographic case. Function and types of dingbats and decorative elements. Double function: characters or image. Letters as images or characters. Relations.
April 27, 2012
Page, Theory
Structure of the textual content. Study of the characteristics of the book's content. The paragraph as structural piece. Definition. Types of paragraphs: Justified and unjustified, left ranging, right ranging, and centred. Symmetry and asymmetry in the double page spread. Paragraph attributes. Use of hyphens and text cleaning. Brief glossary.
ArtÃculos recientes
April 27, 2012
Text, Theory
Contents to be communicated. Definition of the media or the piece. Types of contents: identity, textual information, graphic information, data grids, etc., to create the necessary graphic and typographic repertoire. Choosing the graphic tools. Controlled combination of text, image, dingbats, and decorative elements to transmit content in the best possible way.
April 27, 2012
Text, Theory
Program as system. Constants and variables. Open or closed system. Program and project. Elements of the program as tools used to inform, persuade, and communicate. Graphic piece characteristics. Derived identity.
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