Contents to be communicated. Definition of the media or the piece. Types of contents: identity, textual information, graphic information, data grids, etc., to create the necessary graphic and typographic repertoire. Choosing the graphic tools. Controlled combination of text, image, dingbats, and decorative elements to transmit content in the best possible way.
Program as system. Constants and variables. Open or closed system. Program and project. Elements of the program as tools used to inform, persuade, and communicate. Graphic piece characteristics. Derived identity.
Different typeface classifications. Uses. Criteria of selection based on function and/or style. Combination criteria. Aspects to be considered when combining. Combinations and the design piece. Legibility and reading conditions.
Basic concepts for text setting: type family; type size, units and measuring instruments; typographic variables; spatial relations in words, lines and paragraphs; typographic color; the paragraph as the fundamental unit in a piece of work; text attributes; margins; word division; legibility and orthography for editors.