Contents to be communicated. Definition of the media or the piece. Types of contents: identity, textual information, graphic information, data grids, etc., to create the necessary graphic and typographic repertoire. Choosing the graphic tools. Controlled combination of text, image, dingbats, and decorative elements to transmit content in the best possible way.
Program as system. Constants and variables. Open or closed system. Program and project. Elements of the program as tools used to inform, persuade, and communicate. Graphic piece characteristics. Derived identity.
Dingbats and decorative elements as elements of the typographic case. Function and types of dingbats and decorative elements. Double function: characters or image. Letters as images or characters. Relations.
Different typeface classifications. Uses. Criteria of selection based on function and/or style. Combination criteria. Aspects to be considered when combining. Combinations and the design piece. Legibility and reading conditions.
Basic concepts for text setting: type family; type size, units and measuring instruments; typographic variables; spatial relations in words, lines and paragraphs; typographic color; the paragraph as the fundamental unit in a piece of work; text attributes; margins; word division; legibility and orthography for editors.
Magazine design: between graphic journalism and journalistic communication. Features. Graphic journalism: content and codes. Journalism genres: characteristics and considerations about news, interviews and stories. Text structure and hierarchy.
Models for periodical publications: constants and variables. Publication structure. Navigation resources. Text editing: titles (header, banner, title or headline, and sub headings, lead or summary), fast reading elements (epigraph, highlight, subordinated notes, tables, summaries). Relation between form and content.
Order and space. The typographic grid as a tool for design and communication. Line spacing as modulation unit. Construction of the typographic grid: vertical and horizontal modulation. Legibility and modulation.
Oral and written texts, features. Text structure, macrostructure and superstructure. Types of superstructures. Typology and textual genres. Text and context. Design and linguistic mediation. Conditions for textuality.
The book as an object. Typologies: literature (novels, short stories), poetry, plays and scripts, illustrated literature, art, informational, scientific, reference, textbooks, children books, fine books. Types of book and types of reading. Integral book design.
Structure of the textual content. Study of the characteristics of the book's content. The paragraph as structural piece. Definition. Types of paragraphs: Justified and unjustified, left ranging, right ranging, and centred. Symmetry and asymmetry in the double page spread. Paragraph attributes. Use of hyphens and text cleaning. Brief glossary.
Responsibility and work method. Book edges and care. Book cover. Jacket. Endpapers. Flyleaf. Title page. Preliminary Pages. Legal or credit page. Dedication, Acknowledgments. Prologue. Preface. Introduction. Contents. Abbreviations list. Chapter or section headings. Headings. Main text. The textblock. Citations. Pages. Final pages. Epigraph. Notes and references. Glossary. Colophon.
Proportion and order. Relations in page format, different progressions. Line length and, effect on reading. Typographic performance. Column width and margins. Relations between the textblock and the page.
Context of book edition. Traditional and independent editions, analogical or digital, handcrafted or industrial. Production, printing, and distribution. Editor’s duties. Editorial Process. ISBN, characteristics and functions. Cataloguing in source, characteristics and function.
Typeface family as a system. Aspects to be considered when designing a related group of characters: choosing the historical and cultural context, structural relations, stroke and terminal features. character weight and word color, distinctive characters and terminals. Axes for the construction of styles.
Definitions and interaction. Issues to be considered when deciding on the different features that constitute the family. Division of the problem in: structure, stroke and counters, terminals. Resulting identity.
Production technology and its influence on shapes. Trajan capitals and their establishment as a model. Basic structures and common width groups. Groups by morphological relation. Historical and contemporary widths.